Chal Rang De India

Chal Rang De is an initiative that aims to transform the world and change people’s perspective towards varied social and community issues.

Long description

It all began with that one Facebook post and with the right use of social media, we received over 2500 volunteers in less than 5 days. With an average of 750 volunteers swarming the slum, who cleaned, coloured and beautified the hills of Asalpha in bright hues of pink, yellow, red and blue. The idea was to make the outside of the slum as beautiful as it was on the inside with art that was a reflection of the people living in that area. India is one of the few countries, that was untouched by street art and now the Chal Rang De slums, outdoor galleries in their own right, are helping these artists find their way to the limelight.

The event soon became one of the most talked about initiatives of the year with National and International media picking it up organically. Conversations spread across print, web, radio and TV putting Asalpha on the world map. The transformed area is one of the most popular tourist destinations in the city and a photographers haven. Slums recognised for all the infamous and wrong reasons are now highlighted in colourful and happier light, and that was just the beginning.

Chal Rang De has become more than just an initiative but a movement where colour and designs bring communities together to break stereotypes.