Mobilize community engagement through comparison on one’s actions, in this case your carbon footprint with respect to reduced energy usage
Our proposed intervention is to target residential colonies with awareness drives that go over and above regular campaigns which are purely educational or informational. This is a tried and tested method in various industries where the concept of gamification or contestification is used not just to engage the target audience but also immerse them in a sustained experience that would demonstrate first-hand the benefits of energy efficiency and switching to clean energy by incentivizing action and implementation. The basic idea is to create a contest that pits one against the other and engages entire communities. Imagine an initiative to determine the greenest residential block/gated societies that would work as follows:-
We would choose 3-4 residential societies within which to conduct the programme. Ideal society would be a gated community with individual plots or houses as they are ideally suited for smart meters & rooftop solar. We would use innovative ways to display to all the residents their monthly consumption before and after the project is underway. We would call on residents to sign-up for the energy efficiency + solar program to make their homes the most sustainable and energy efficient homes in the colony and create a ranking mechanism to see which homes consume the least energy per individual and which homes have shown the most improvement in energy savings after the project.