Educating and raising awareness at the retail and consumer levels and other tailored outreach campaigns

Tackling climate change and global food insecurity by making low-carbon and sustainable living simple, viral and actionable.

Long description

Food waste occurs everywhere and at almost every step of the food chain. This is a problem for an obvious reason: nearly 800 million people are undernourished worldwide (FAO, 2016) while 1.3 metric gigaton of edible food goes to waste every year. Put another way, if we were to reverse this trend we would preserve enough food  to feed 2 billion people — more than twice the number of undernourished people across the globe.But the issue goes beyond hunger. Food waste is a major source of greenhouse gases.waste and uneaten food “squanders a whole host of resources—seeds, water, energy, land, fertilizer, hours of labor, financial capital—and generates greenhouse gases at every stage—including methane”. In fact, the food we waste is responsible for roughly 8% of global emissions. Our platform enables corporations, restaurants, schools and the general public to join efforts in performing our social and environmental responsibilities while our Green Common is African first plant-based grocer with the mission to empower the community with sustainable, innovative, wholesome and responsible food choices.A health education initiative tailored to audiences in Nairobi that includes also a reality TV format, multimedia, and creation of a social movement.

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