Spot the Waste

This app focuses on promoting recycle and creating new products at home using waste in exchange of points that can be redeemed.

Long description

SpotTheWaste will be an app to promote between citizens of Mexico City, an eco-friendly culture by teaching users how to separate waste, make a better use of their waste in their homes, etc; in order to make people reduce the amount of waste they produce and help clean the city. This app will be used on mobile devices and will have the feature of identifying where trash is in a picture that the user takes or publishes in social media, with the restriction of being within Mexico City, this will help develop challenges for the user based on his/her location. Challenges will be, for example, to take recyclable materials to a meeting point (park), participate in making organic compost in a park, etc. Also the app will give suggestions to decorate a house using the second life of a product and be able to reduce the usage of single use products.

In exchange the user will receive points, depending on the challenge and will be able to use this points to buy metro tickets, cinema tickets, bus tickets and fast food discounts. This will work as a eco-discount card that is given to the user as a benefit of being an environmentally responsible citizen. The target market of this proposal are teenagers, young adults and adults, which can be benefitted by the points program, have a smartphone with an internet connection, and that can have an impact on the waste managing culture of the