Tule, Changing the way Mexico City sees food.

We thought it was about trash, but its a problem seeing value. Tule is a service whose mission is to change the way people see food.

Long description

It’s no secret, Mexico City has got a problem. We thought it was about trash but its not that simple. Looking deeper we found the real issues. Mexico has a problem seeing value. Our mission was to change the way mexico city sees their food waste, communicate its value and give a real solution to bring that value back to the people.

Tule is a service based company whose mission is to change the way people see food and food waste. Tule is an app, product and campaign that works cohesively as a system to educate, empower and allow people to create value with their food and food waste. Tule enables anyone to connect supply to demand of edible food, and gives rewards for recycling food waste to our community organic waste collection plants spread throughout the city. These rewards can be exchanged for lowering energy costs, travelling by metro, riding electric bikes even refilling your cooking gas. Trees don’t grow in a day, neither do movements. Tule is more than a brand, it unites us together for a bigger purpose to protect nature.